For café owners · from Go Direct Catering

Why cafés across Ireland are moving to this disposable supplier

It is not the cups. It is everything wrapped around ordering them.

Six things café owners keep telling us they were missing, and what we did about each one.

Reason 01

Every price is public

Try getting a cup price from a traditional trade supplier. There is a form, then a callback, then a quote that mysteriously depends on who you are. Research across the category keeps surfacing the same complaint:

Very difficult to get a price. Customer service is shocking. Café owner, industry buying research

Our answer is boring on purpose. The price of every box sits on the listing, per unit, ex VAT, before you have told us anything about yourself. Compare us at your kitchen table. We will never know.

Reason 02

No account, no minimum, no rep ringing back

Big distributors want a credit application before they want your order. Owners do not have an afternoon for paperwork, and one box of cups should not need an account manager.

Here it works the way the rest of the internet works. Card or Apple Pay, one box is a perfectly normal order, and nobody rings you unless something is wrong with your delivery.

Reason 03

The lid always fits

Every café has the drawer. Lids for cups that were discontinued, lids that almost fit, lids from a supplier switch two years ago. It happens because cups get sold by volume, and volume tells you nothing about whether a lid fits.

The number that decides fit is the rim diameter, so we print it on every listing and sell the matching lid on the same page. An 8oz and a 12oz on the same rim take the same lid. That one fact halves a lid order.

Reason 04

One delivery instead of four

Cups from one supplier, lids from another, napkins from the cash and carry, stirrers from wherever had them. Four orders, four deliveries, four invoices for one counter.

We box the counter as one order. The Coffee Round is a week of cups, matched lids, napkins and stirrers in a single delivery. All You Need is every size a bar pours, three thousand cups, one order a month.

See the Coffee Round

Reason 05

Running out is the real cost

Nobody remembers the per-cup price. Everybody remembers the Saturday the cups ran out mid service. The research names running out of supplies as the number one pain in this category, and the dream outcome, in the customers' own words, is to never worry about disposables again.

That is what the subscription is for. Set the gap between deliveries, skip or cancel any time, and save up to 20% on every box while you are at it. The next delivery is moving before the shelf looks thin.

Reason 06

Promises we can keep, in writing

We quote five working days anywhere in Ireland, because five is the number we hit. Delivery is free over €100. And both bundles carry a 30-day money-back guarantee: if it is not right for your counter, send the unopened boxes back and we refund in full, delivery included.

The short version: published prices, no account, rims matched, one delivery, a subscription that ends the reorder job, and a guarantee that makes trying us the low-risk option.

Where to start

Published by Go Direct Catering, Airton Road, Tallaght, Dublin 24. Quotes are from category buying research, not Go Direct Catering customers. Prices shown ex VAT and correct at time of writing.